Alizeum and L'EQUIPE collaborated to create a one-week virtual walking challenge for firms. Why? People being more and more obliged to sit in front of their computer all day, the purpose was to motivate them to move more during their working hours. Indeed, the ONF stipulate that WALKING 10 000 steps per day will help keep you in good shape. The concept: after creating a team of four persons in your firm, you must take as many steps as possible during the challenge. A mobile application program was created specifically to register your results creating a kind of virtual challenge.
To represent this project, I decided to design something funny and light for the key visual; targeting the human resource directors AND the employees who wanted to introduce activities in their firm combining team cohesion and health. The advertisement can be translated as follows: "On your marks, ready... walk!"
